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The Rock Versus
Project type
Brand Identity Design
Date
June - August 2024
Location
Moultrie and Atlanta, GA.
The mission was to have Dwayne give back to the WWE fans in a meaningful way. A big criticism of his was that he really doesn’t care about the WWE or its fans like he used to. Since he's only had three matches within the past decade, it has to be something that could help makeup for those many years absent while being present in the Hollywood realm.
The show will be held within the same week of WWE’s biggest shows (as shown to the right) as a sub-event with others like an NXT Premium Live Event, the WWE Hall of Fame Ceremony (WrestleMania season), or superstores. The event will be at whatever cities local arena of the big show is. For example: Atlanta’s State Farm Arena, Brooklyn’s Barclays Center, Chicago’s Allstate Arena, etc.
There are three parts to this project. Physical (action figure box and event ticket), digital (logo motion mockup), and environmental (billboard, street banners, posters, production truck trailers).
